
The "That Feeling When" campaign at the Disneyland Resort is a marketing initiative highlighting guests' emotional and magical experiences when they visit the park. The campaign is centered around the idea that a visit to Disneyland evokes a sense of wonder, excitement, nostalgia, and joy—feelings that are often hard to describe but are universally understood by Disney fans.
Through this campaign, Disneyland Resort aims to inspire people to visit by tapping into the universal emotional response people have when they are immersed in the Disney magic. It may include advertising across digital platforms, social media, and other promotional channels, encouraging people to share their own personal moments of joy with the hashtag #ThatFeelingWhen.
Agency: Disney Yellow Shoes
Integrated Production Director: Jeff Clausen
Senior Producer: Devin Berko
Director, Creative: LaTanya Beauregard
VP, Creative: Jim Real
SVP, Creative: Helen H Pak
Integrated Production Director: Jeff Clausen
Senior Producer: Devin Berko
Director, Creative: LaTanya Beauregard
VP, Creative: Jim Real
SVP, Creative: Helen H Pak
Production Company: Iconoclast
Director: WE ARE FROM L.A.
Director: WE ARE FROM L.A.
Yessian Music
Composer: Marc Aaron Jacobs
Director Of Sound Design: Jeff Dittenber
Sound Designer: Anton Stein
Lead Mixer & Additional Sound Design: Scott Gatteño
Additional Mixing: Weston Fonger
Global Head of Creative Development: Jerry Krenach
Executive Producer: David Gold
Production Assistant: Josie Palmer
Head of Production: Michael Yessian
CCO: Brian Yessian
Composer: Marc Aaron Jacobs
Director Of Sound Design: Jeff Dittenber
Sound Designer: Anton Stein
Lead Mixer & Additional Sound Design: Scott Gatteño
Additional Mixing: Weston Fonger
Global Head of Creative Development: Jerry Krenach
Executive Producer: David Gold
Production Assistant: Josie Palmer
Head of Production: Michael Yessian
CCO: Brian Yessian
That Feeling When - 30s Commercial for Disneyland Resort
Director: WE ARE FROM L.A.
Production Company: Iconoclast
Production Company: Iconoclast
Agency: Disney Yellow Shoes
Integrated Production Director: Jeff Clausen
Senior Producer: Devin Berko
Director, Creative: LaTanya Beauregard
VP, Creative: Jim Real
SVP, Creative: Helen H Pak
Integrated Production Director: Jeff Clausen
Senior Producer: Devin Berko
Director, Creative: LaTanya Beauregard
VP, Creative: Jim Real
SVP, Creative: Helen H Pak
That Feeling When - 90s Cinema Spot
Director: WE ARE FROM L.A.
Production Company: Iconoclast
Production Company: Iconoclast
Agency: Disney Yellow Shoes
Integrated Production Director: Jeff Clausen
Senior Producer: Devin Berko
Director, Creative: LaTanya Beauregard
VP, Creative: Jim Real
SVP, Creative: Helen H Pak
Integrated Production Director: Jeff Clausen
Senior Producer: Devin Berko
Director, Creative: LaTanya Beauregard
VP, Creative: Jim Real
SVP, Creative: Helen H Pak