The Young Adult "Find Your Moment" campaign at Walt Disney World is a strategic effort to engage visitors aged 18-30, focusing on experiences tailored to this demographic. Traditionally targeting families, Disney has shifted some attention to young adults by offering exclusive events, attractions, and experiences that appeal to their interests. This campaign was launched with the idea of making every visit memorable, the campaign focuses on the idea that Disney offers special moments tailored to every individual or group, whether it's an adrenaline-pumping ride, a magical character encounter, or a peaceful moment of relaxation in the park.
The campaign invites guests to find their own "moment" by exploring the different attractions, experiences, and surprises that Disney offers. It emphasizes that Disney World isn’t just for families with young children but offers personalized experiences for visitors of all ages—whether it's thrilling adventures at Star Wars: Galaxy's Edge, emotional encounters with beloved characters, or peaceful moments enjoying fireworks shows or seasonal events.
In addition to highlighting the broad range of experiences, the campaign encourages guests to share their moments on social media, helping to build a sense of community and connection. Through targeted advertisements, digital content, and guest testimonials, "Find Your Moment" reinforces that Walt Disney World is a place where everyone can create their own special memories, no matter their interests or age.
Throughout this body of work, you'll see photography and films produced to share on social media and streaming platforms in strategic markets.​​​​​​​​​​​​​​
Disney Yellow Shoes
Disney Producer: Devin Berko
Photographer: Chloe Rice
Creative Director: Mary Toves
Art Director: Mehak A.
Copywriter: Alyssa Daneel
Project Manager: Justyna Leitgeber Thomson
​Durable Goods:
Dir & Photographer: Karima Asaad
EP: Hani Selim
Line Producer: Larry Shure
DP: Sean Bagley
Edit: Nicole Lana // Cabin Editing Company
Color: @nate.color // TRAFIK
Color Assist: @yujinyohe.color
Color Prod: Ben Trumm
Music & Sound Design: Yessian Music Global
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